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The "stars" of YouTube are today's entrepreneurs. They made themselves. How is it possible to get there, and how to make money on YouTube? These people have gained an audience by creating content geared towards education, entertainment, beauty, and any subject that can "impress" on the internet. Most of them do it just to showcase their creative talent and to share it with a broad audience.
Money may not be the primary motivation when you create a YouTube channel. However, you will quickly be surprised by all the opportunities to earn a good living.so YouTube gives these opportunities to all equally. YouTube is a good source to make money and also gain impressive fame.
The New Media site estimates that the best YouTubers earn millions, some even tens of millions. Revenues can fluctuate greatly depending on the reach of the channel. Your earning potential is not determined solely by the number of subscribers and views you have but also by the level of engagement you generate, the niche you target, and the revenue channels you explore.
For your channel to be monetized directly by the YouTube Partner program, the platform focuses on the number of viewing hours your channel has and your number of subscribers. So, how to make money on YouTube and monetize your videos?
Your channel must have 4,000 watch hours and 1,000 subscribers to become eligible for monetization.
The number of subscribers and hours of viewing will determine your income generated by YouTube. A channel with millions of subscribers whose videos are not played will not get revenue.
The number of subscribers does not matter, but it is not necessarily the most important statistic. It is still a potential audience indicator if you want to make sponsorships with brands and publish sponsored content. The more subscribers you have, the more brands will be interested in your YouTube channel and the more opportunities you will have to land partnerships. At this level, the importance of your number of subscribers is found.
You must also understand the composition of your audience (gender, age, interests, etc.) to adapt your content to their expectations and generate engagement with your YouTube channel.
Building your audience sets you up to monetize in various ways. But, you will only be able to take full advantage of your opportunities if you know the makeup of your audience. For many YouTubers looking to monetize, the more niche your niche is, the more you'll need to work with brands targeting specific audiences. Addressing a market niche is an effective way to drive traffic and subscriptions and attract brands.
Before we start, what is an audience on YouTube? Are these your subscribers? Not really. Your audience is the people who watch your videos. Yet not all of your subscribers watch your videos, and several people watch your videos without subscribing to your channel (they come across them through suggestions, trends, or a search). So you have to differentiate between your subscribers and your audience. If you have a YouTube channel, you can analyze your audience's demographics using YouTube Analytics.
You should pay particular attention to the following:
Combining the previous factors gives you a more accurate picture of your audience. The data can then be cross-referenced to, for example, find the number of men in a specific age range.
With these demographics at your fingertips, you'll better understand your audience so that you can work more effectively on your content and brand partnerships. You can also complete your YouTube channel by keeping a blog and subscribing to a newsletter with a richer registration form. You will gain the opportunity to obtain useful information for your channel (depending on its theme), for example, on the lifestyle.
Or the interests of your subscribers (do they have gardens, do they live in town, do they play sports, are they interested in cooking, what are their jobs, etc.). This type of information does not appear in YouTube Analytics but allows you to adapt or improve your content.
You can also use other more interactive social networks like Instagram to ask your audience questions and do surveys allowing you to adapt your themes.
The more your YouTube videos meet your audience's expectations and issues, the more engagement you will get with them (subscriptions, purchases, recurrence of views, etc.), and the more opportunities you will have to earn revenue. Money with YouTube. Now, with your information, let's find out how to make money on YouTube.
There are several ways you can make money on YouTube:
Let's take a deeper look at each of these points.
The first revenue streams you'll likely explore is advertising. You'll need to establish yourself as a "YouTube Partner," which is quickly done in the Creator Studio section of your YouTube account. You must go to the "Channel" menu to verify your account and activate monetization. After becoming a Partner, you must have an AdSense account to opt into the Google advertising network.
Once done, you will see a green "$" next to your videos in the Manager. You are indicating if it has been enabled for monetization. You can access your videos' monetization settings by clicking on them. You will earn money each time your visitors see advertisements while viewing your videos. As soon as you reach $100 in revenue, YouTube pays it directly to your account.
This account is easy to set up, but advertising as a YouTube Partner is far from the best way to make money with YouTube that you can benefit from.
Why Should You Look Beyond Ads?
YouTube has recently received a lot of backlash due to its decision to be more transparent about advertising. This means that, on the platform, the content will become perfectly compatible with advertising. Indeed, many Youtubers feared losing part of their advertising revenue. These revenues help support their channel due to the nature of their content. According to YouTube, your content may be excluded from ads if it contains the following:
But, since 2012, the reality is that YouTube has demonetized content it doesn't consider "advertiser-friendly" through an automated process. YouTubers were already losing ad revenue as specific videos were sometimes "demonetized" without warning and approval. Now the situation is much better. This is because creators are notified when this happens and can challenge any video mistakenly excluded from the ad network. Advertising could effectively generate passive income for creators, but the reality is quite different. YouTube levies a 45% "tax" on advertising revenue. In short, YouTubers have every interest in turning to other income streams to support their passion.
Selling merchandise like t-shirts, coffee mugs, handbags, and caps has a benefit beyond just generating revenue. This increases your exposure by making your personality and brand accessible to everyone. It deepens your relationship with your fans, who come together in everything you do. You can order affordable designs tailored to specific products, like t-shirts, using freelance sites like Fiverr. And, when it comes to managing orders and customers, you can integrate services also on other platforms. It takes care of everything from shipping, fulfillment, and after-sales service. It allows you to reap all the benefits of an online selling business without all the effort required. You can only worry about printing costs once you make sales.
You can also partner with an existing merchandising network for creators, which is a good option. (Do not Forget to Be Awesome). However, you will be competing with other YouTubers in the market.
Then you will have less control over adding products, and discounts, integrating your content, and all the benefits of your e-commerce site. You can even take it a step further by making and selling your products, powering your business with your YouTube channel. With videos you can attract more buyers because visual contents have more power to influence people’s behavior.
For starters, as a YouTuber who already has his audience, you'll have two significant advantages in making traditional store owners jealous:
When money is the blocking factor between your idea and its execution, crowdfunding is the solution. Whether you need help buying better equipment, hiring actors, or covering other production costs, you can reach out to your audience and the crowdfunding community. Pitch your idea so it's compelling enough, and take inspiration from what works. Many projects have succeeded thanks to a small pitch or a "trailer." This announcement effect makes people eager to learn more about your project.
YouTube allows you to interact with your fans, promote yourself and promote your musical projects. Thus, you can share your best songs with the public and publicize the release dates of your albums, concerts, etc. You can also insert links to your ticket office or your online store.
If your music is thriving on the platform, you will also get recurring views, earning you $1,000-2,000 per million views.
Like crowdfunding, you can also create funding streams to generate donations from your audience. As a creator, you provide access to your content without requiring your audience to pay for admission. If you create good content, your audience might be inclined to support you permanently. Many fan-funded platforms give creators a new place to share their content. It's a great way to engage their loyal audience and reward them for their support.
Here are some of those platforms:
If you create a video meant to go viral, such as a funny clip featuring your dog, you can license your content in exchange for money. TV news, morning shows, and online news sites… could be affected by the rights to use your videos if they go viral
Brands are increasingly investing in influencer marketing, spending their advertising budgets on influencers who have already earned the loyalty of their audience. This creates a massive opportunity for you as a creator if you can sniff out the bargains.
YouTube marketing experts, and influencers, recommends establishing your base flat fee by looking at the number of views your videos get and multiplying that by 5 to 15 (cents) (which is the average of many brands willing to pay for views on YouTube). You can negotiate better compensation depending on your leverage, audience demographics, content quality, and the specificity of your niche. The same study also shows that around 69% of YouTubers surveyed don't think brand partnerships hijack their authenticity.
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Many YouTubers include a call to action at the end of their videos to grow their audience. By suggesting the desired action (like, share, subscribe), your audience is likelier to adhere to it. You can adapt this approach to drawing your audience's attention to a revenue-generating opportunity.
Whether it's part of your deal with a brand or you're promoting your products, YouTube Cards are a great way to grab your audience's attention. You can make them appear when you want so they are as relevant as possible without disturbing them.
You can direct your audience to your store, your page, your campaign, or any page focused on your online earnings. The easiest way is to add these different links in your video descriptions.
Even though your content is hosted on YouTube, you should still take advantage of all the other channels. Promote your marketplace or channel using Twitter, Facebook, or any other social media you own. The more your message is disseminated, the more your number of customers "may" increase. It's always a good idea to expand your social media beyond YouTube.
What drives most creators to create is rarely money. It's mainly doing something that benefits a lot of people. But, ironically, perhaps, in a world that has become obsessed with content, it puts them in a great position to make money. While for most businesses, the difficulty lies in customer retention, Youtubers have removed that problem. The essential part is, therefore, to be creative and explore the different options available to you to monetize your activity.
Concluding Remarks,
If you want to earn money from YouTube, you must complete the YouTube partner program requirements. After completing the requirements, you can make money from your channel. So choose the right niche carefully because if you change niche, again and again, you have the worst effects.
If you use YouTube properly, you can make aggressive money from YouTube. You have to follow the instructions. Nowadays, we see many YouTubers become brands just because of YouTube. YouTube is the second-largest search engine in the world. You can make reach your content all around the world. In this way, you can easily make money and also get fame.
Youtube has a very special artificial intelligence system. For this reason, the potential to earn money from Youtube gives different results for each user. However, to specify an average price, 1000 views bring in between 2-10 USD.
To activate Youtube Monetization, you need to reach the targets of 1000 subscribers and 4000 hours of watch time in the last 12. Also, having an AdSense account is a must for monetization activation.
Income can be generated from advertising revenue on Youtube and monthly subscription services such as Youtube premium. Youtube like does not affect ad revenue.
Certain conditions are required to earn money from Youtube. These;
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